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You Are Not a Commodity: How to Communicate Value Through the Client Lifecycle

YOU ARE NOT A COMMODITY: HOW TO COMMUNICATE VALUE THROUGH THE CLIENT LIFECYCLE

Cost Free
Presentation Length 1.0 hour

Recorded DateJanuary 8, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Who Should AttendCPA - small firm
Course Description

Wikipedia defines a commodity as a class of goods for which there’s demand, but which is supplied without quality in differentiation across a market. Do you think that definition fits your practice and service offering?

Whether you’ve joined the trend or not, it’s no secret that the tax and accounting industry is continuing to move more and more into the online marketplace. It’s clear that communicating value and creating preference is more crucial now than ever before. In this webinar, our experts will identify three main ways to avoid becoming a commodity in today's digital age.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Lee Reams, II

ClientWhys, Inc.
CEO and Founder
[email protected]
(818) 338-8700 ext. 222

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Lee is actively involved in product development, marketing, and website development. He prides himself at listening to clients' needs while developing first-class solutions and is known to monitor his iPhone at all hours of the day. When Lee is not busy putting his ideas to work, he enjoys spending time with his wife, Allison, and daughter, Whitney. In addition, he is an active hiker, cross fitter, runner, backpacker, and loves exploring the Sierra backcountry.

About Our Presenter

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We Help CPAs and Tax Accountants Showcase Their Expertise and Safeguard Their Online Reputation. A tax accountant's knowledge is a powerful asset and should be shared with clients, prospects and colleagues. ClientWhys' marketing suite is a complete set of tools that make it easy for busy professionals to communicate year round, increase their visibility, protect their online reputation and increase recommendations from current clients.